Lushai

because of the economic downturn, it must make lots of people worried about where to spend their money for projects and build new things, where there is still an endless supply of ideas. i think it would be a smart to spend a bit, maybe a fifth, fourth or third of that investment, on a plan – an explicit one that outlines what the idea looks like, how it could work, how it helps people, what the experience of using it would be and most importantly why it is different from other ideas.

i think this would help – just  a few that comes off the top of my head:

• the business and investors to decide whether this idea is feasible and ask the right question. they have something tangible and something they can “see”.
• the business to decide which parts of this idea to start working on
• the designers to know what to focus on
• the developers to clearly think of the architecture of the product or website or whatever the idea is
• to add more to this list…

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• Posted in Experience Strategy
• Tagged under planning, strategy