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	<title>Comments on: Homepage design principles &#8211; Revisited</title>
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	<link>http://www.lushai.com/2009/01/30/homepage-design-principles-revisited/</link>
	<description>User Experience Design - Strategy, Interaction Design, Information Architecture</description>
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		<title>By: Mathew Sanders</title>
		<link>http://www.lushai.com/2009/01/30/homepage-design-principles-revisited/comment-page-1/#comment-21</link>
		<dc:creator>Mathew Sanders</dc:creator>
		<pubDate>Wed, 20 May 2009 00:01:18 +0000</pubDate>
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		<description>Great principles! There is a marketing acronym AIDA that is a nice mnemonic if your readers are interested...

* Attention
* Interest 
* Desire 
* Action

http://en.wikipedia.org/wiki/AIDA_(marketing)</description>
		<content:encoded><![CDATA[<p>Great principles! There is a marketing acronym AIDA that is a nice mnemonic if your readers are interested&#8230;</p>
<p>* Attention<br />
* Interest<br />
* Desire<br />
* Action</p>
<p><a href="http://en.wikipedia.org/wiki/AIDA_(marketing)" rel="nofollow">http://en.wikipedia.org/wiki/AIDA_(marketing)</a></p>
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