Lushai » Branding http://www.lushai.com User Experience Design - Strategy, Interaction Design, Information Architecture Wed, 07 Jul 2010 10:38:30 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Brand value and the user experience http://www.lushai.com/2009/07/13/why-does-brand-rarely-follow-the-user-experience/ http://www.lushai.com/2009/07/13/why-does-brand-rarely-follow-the-user-experience/#comments Mon, 13 Jul 2009 09:54:06 +0000 Brent http://www.lushai.com/?p=143 Like most designers I end up becoming almost subconsciously critical of the things I love. At Lushai its usually my latest ‘user experience’ and most of the time it’s not even digital, it’s anything from door knobs & potato peelers to cell phones and this weekend a new car. All of these experiences adds to the perception of a brand.

Every action builds on the experience of the brand as if it were a person. Recently we have been frequenting a [...]]]> http://www.lushai.com/2009/07/13/why-does-brand-rarely-follow-the-user-experience/feed/ 2