Screen shots of the Childfund website

ChildFund faced a high number of dropouts in their online donation flow and an expensive-to-maintain website which no longer told their story. Lushai helped ChildFund stem their donation dropouts and designed a website that presented a fresh new face more relevant to their contributors, one that they could maintain themselves without breaking the bank with every additional edit.

Engagement and strategy

We started our engagement with ChildFund running kick-off workshops that captured how the website supported their strategic goals, helped us understand their current level of digital capability, and allowed us to collate their existing research into their supporters. Together with ChildFund, we planned the design effort that would be required, creating a solid foundation to ensure a smooth project. From this workshop we created a design strategy to guide us through the rest of the project.

User Experience Design & Testing

We created wireframes for all the major templates and, with graphic designer Benek Lisefski, identified the imagery and content that would most engage potential supporters. We worked to streamline the technical aspects of their user experience, such as donations and gifts, refining the designs through reviews and usability testing until we had a coherent, beautiful and usable experience. We developed a design system consisting of reusable UI elements organised into patterns, blocks, and pages to make the creation of new designs consistent and fast.

Extract from style guide showing different versions of the website header design

Visual design guide documenting rules and variations for applying the header design.

Extract from style guide showing different elements of the design system

The ChildFund design system developed to make the creation of new designs consistent and fast.

Services used in this casestudy

The 2degrees app on an iphone wit a camera attached to it

Service

Prototyping & Usability Testing. Finding out if it works in the real world with real people.

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The 2degrees app on an iphone wit a camera attached to it

Service

User Experience Design. Designing digital experiences people love.

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