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Lushai are a user centered design company. We are researchers, coaches and testers, but most importantly, designers.

Lushai have been using user centered design to create successful websites, interfaces, applications and services since 2008. We're a small team consisting of some of New Zealand's most experienced and creative designers, trusted by some of New Zealand's best known brands to solve their gnarliest problems. We are pure UX, the people you can rely on to bring a new idea to life or breath new vitality into underperforming endeavours. Want proof? Look at our work.

Who are we?

Photo of Lulu Pachuau

Wellington Director: Lulu Pachuau

Lulu is the Wellington director and founder of Lushai, co-founder of UX Gym and an alumni member of Adaptive Path and Cooper U in San Francisco. She is a member of the Usability Professionals Association of New Zealand (UPANZ) where she gives talks and mentors younger designers, the Interaction Design Association (IxDA), and the Information Architecture Institute (IAI).

Photo of Matt Gould

Auckland Director: Matt Gould

Matt is the Auckland director of Lushai, co-founder of UX Gym and co-founder of the UX Homegrown design conference. He is an experienced user experience consultant and design educator with a history of employing user centered design processes in a variety of sectors to develop successful digital strategy and compelling interactive experiences and service design solutions.

See our work

Flybuys Website

Designing Fly Buys

Designing for New Zealand's most popular Loyalty programme.

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iPhone 4 phone showing Jewish Online Museum Website

A 100% digital museum

Creating the world's first Jewish online museum.

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Design scamps and photos on a board

Designing for dangerous places

Helping make hazardous workplaces safer with user centered design.

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iPhone 4 phone showing Jewish Online Museum Website

Researching small
businesses for Kiwibank

Seeing Kiwibank from their customers' perspectives.

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