See yourself through your customer's eyes.
To create products and services that are genuinely valuable to your users you need to know who they are. What are their drivers and needs? What environments are they going to be using your product in? We use a variety of research methods to help you build understanding and empathise with your users.
Lushai projects are collaborative. In the planning stage we work with you to identify what your organisation needs from us to make the project a success. We establish budgets, deadlines, stakeholder needs, technical needs and process. Different types of organisations have different needs and getting this right sets the project up for success.
We help you to clarify your research goals and design the programme most likely to get you valid results. We look at project constraints such as deadlines, budgets and access to users. We look at how the research will be used and design our data gathering to optimise the usefulness of the data we gather.
We may help you gather insight remotely through interviews or surveys. We often get out in the field and spend time with your users. We do whatever is required to build empathy with your users and customers. Our research methods depend on the problem but common approaches include:
We do the hard yards of data analysis. We rationalise, analyse and synthesise the data we have collected. We identify trends, seperate out assumption, and discard false positives. We identify pain points, opportunities and recommendations to take through to design.
We are experts at analysing, packaging and communicating research so it is compelling and usable, not locked away in a drawer after delivery. We figure out how to engage your stakeholders, planners and designers so they work from a place of understanding and empathy built on evidence and not assumption.
Helping make hazardous workplaces safer with user centered design.Read the case study
Seeing Kiwibank from their customers' perspectives.Read the case study