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About Lushai

Lushai are a user centered design company. We are designers, researchers, testers, and coaches.

Who are we?

Lushai have been using user-centred design to create successful websites, interfaces, applications and services since 2008. We're a small team consisting of some of New Zealand's most experienced and creative designers. Our work is anchored in respect: respect for you, and for the people you serve. In practical terms, this means we value:

  • Collaboration – Working in an open and pragmatic manner
  • Reality – Anchoring our work in the reality of the people we are designing for
  • Creativity – Ambition, innovation and experimentation
  • Efficiency – A lean, effective, no-nonsense approach
See our work.
Photo of Lulu Pachuau

Wellington Director: Lulu Pachuau

Lulu is the Wellington director and founder of Lushai, co-founder of UX Gym and an alumni member of Adaptive Path and Cooper U in San Francisco. She is a member of the Usability Professionals Association of New Zealand (UPANZ), the Interaction Design Association (IxDA), and the Information Architecture Institute (IAI).

Photo of Matt Gould

Auckland Director: Matt Gould

Matt is the Auckland director of Lushai, co-founder of UX Gym and co-founder of the UX Homegrown design conference. He is an experienced user experience consultant and design educator with a history of employing user-centred design processes in a variety of sectors to develop successful digital strategy and compelling interactive experiences and service design solutions.

See our work: Featured Case Studies

Person analysing research in design studio

Case Study

Researching how people engage with science and the environment.

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Large printout of persona

Case Study

Designing Fly Buys, New Zealand’s most popular loyalty programme.

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The 2degrees app on an iphone wit a camera attached to it

Case Study

Usability testing the 2degrees mobile app experience.

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The 2degrees app on an iphone wit a camera attached to it

Case Study

Capability building for the Sovereign Insurance UX team.

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