About us

Lushai is a design consultancy for online services and products.
We focus on the goals and needs of the end user and translate these into real value for your business.

Hi, I’m Lulu Pachuau and Lushai is my user experience consultancy. I firmly believe that design should increase the effectiveness of technology in improving the quality of life and connecting people. I help as a facilitator, advisor, researcher and communicator through stories and prototypes. I work closely and transparently with clients to identify the right problems and work through solutions together.

I am currently based in Wellington New Zealand. Please feel free to contact me if you want to catch up over coffee or a drink (I like both).


A bit of background

I have been around the block for about a decade now, in the field of user experience for websites and applications. I care about people’s experiences and strive to foster relationships through empathy and an understanding of people’s goals.
about-lulu

I have been the director of Lushai and am the primary consultant since early 2009. I bring in other people when needed and I am connected to other industry experts around the city and the country.
I wear different hats as an information architect, interaction designer, mentor and a strategist.

“Design is a process of identifying the right problem and finding solutions for it.”

I have worked with the top design agencies in Wellington and consult to a wide range of clients including government, utilities, banking and telecommunications sectors where I have designed solutions for websites, online commerce, intranets, desktop and web applications. My experience has made my skills unique in the market making me a very sought after consultant and an industry leader in Wellington and in New Zealand.

I am an alumni member of Adaptive Path and Cooper U in San Francisco. I am a member of the Usability Professionals Association of New Zealand (UPANZ), where I gives talks and mentors younger designers, Interaction Design Association (IxDA), and the Information Architecture Institute (IAI).

My presentation slides can be found here: http://slideshare.net/lulup, and my podcast on design strategy with Adaptive Path can be found here: http://www.adaptivepath.com/ideas/podcasts/